LBEF RESEARCH JOURNAL OF SCIENCE, TECHNOLOGY AND MANAGEMENT

Author(s):Vinaya Shakya, Jyotir Moy Chatterjee, RN Thakur

Abstract:With the growth of e-commerce and its acceptance, it is quite certain that it will be the future of shopping. However, there are a lot of security issue that has to be considered during online shopping and its procedures which can impact in such a way that both customers as well as companies could suffer such that they can never come up again. Therefore, this paper attempts to find out if people in Nepal have adopted online shopping or still prefer traditional shopping and also identify if people are conscious about e-commerce security on the basis of the leading e-commerce company daraz.com. However, the main aim of the paper is to determine if the security considerations and fear in e-commerce and trust of customers over the e-commerce system impact the business of a company.

In this paper, mixed research approach is applied i.e., the mixture of quantitative and qualitative research methodologies so that better and deeper insight can be obtained. Several previous papers like journals, conference papers, case studies, etc. were reviewed and also data collection is done through questionnaires distributed through online forms and few offline forms. Cronbach’s alpha reliability testing is used for statistical reliability testing of the data collected through online and offline questionnaires. Further analysis of the data is done using Pearson’s Chi-Square test by applying the test on certain variables and using the data analysis application “SPSS”.

Keywords:Mixed research, data analysis, online shopping.