LBEF RESEARCH JOURNAL OF SCIENCE, TECHNOLOGY AND MANAGEMENT

Author(s): Binod Mishra, Sudhir Kumar

Abstract:The online-based industry has been growing since the internet became publicly available. People can now participate in economic activity thanks to the internet. Even in Nepal, an online-based economy has developed, prompting people to use the internet to do business. The internet and technology have offered a road to business, even in the transportation industry. Ridesharing was first started by the company Uber in 2009, which is still a success. Similarly, in Nepal, Tootle was formed in 2017, and Pathao in 2018 has been widespread and giving services as an opportunity to both riders and passengers. The study covers the technical factors that impact the acceptance of ride sharing in Kathmandu. The factor identified is the rider information’s privacy, payment modes, and internet/GPS availability. The Integrated Technology Acceptance Paradigm (ITAP) has been identified as a technology acceptance framework to analyze the acceptance of ridesharing. From the data analyzed, it is found that all three variables have a positive and significant relationship with the acceptance of the ride- sharing platform.

Keywords:ITAP, Ride sharing, App Based Taxi, Uber, Pathao