LBEF RESEARCH JOURNAL OF SCIENCE, TECHNOLOGY AND MANAGEMENT

Author(s):Binod Mishra

Abstract:The online-based industry has been growing since the internet being publicly available. The internet has given a path to people to involve in economic activities. Even in Nepal, an online-based economy has emerged rapidly that has made people adopt the internet for their business. Even in the transportation industry the internet and technology have opened a path to the economy. Ridesharing was first started by the company Uber in 2009 which is still a success to the industry. Similarly in Nepal Tootle was formed in 2017 and Pathao in 2018 has been popular and giving services as an opportunity to both rider and passengers. The study covers the risk and opportunities involved in the use of ridesharing. The risk identified as the privacy of the rider information, safety, and internet penetration. Similarly, the opportunities from the application can be a cashless transaction, environmental benefits, and economic benefits. Because of these elements, they have both positive and negative impacts on the adoption of the application. To analyze, the adoption of the technology acceptance model has been identified as a framework.

Keywords: cybersecurity, security threats, human psychology, privacy concerns, information security, e-governance